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Let's Get This 100-Year Anniversary Party Started!

March 13, 2018

When Frank and Chuck Cramer started the Cramer Chemical Co. in 1918, they couldn’t have imagined that the liniment whipped up in their mother’s kitchen would ultimately launch the profession of athletic training and the sports medicine industry—but that’s just what it did.

For a full century, Cramer has been taping, wrapping, splinting, hydrating, icing, warming up, and treating athletes. We’ve been educating, too, with The First Aider newsletter. It’s been published since 1933 and has given many athletic trainers of a certain age their start in the profession. It continues to be a helpful resource today. Our hands-on involvement began with the legendary Cramer summer workshops for high school students and that spirit lives on through our sponsorship of the Colonial Sports Medicine Summer Camp at William & Mary.

More than anything, though, we’ve been dedicated to the athletic trainers we serve. It’s your dedication to the health and well-being of athletes that inspires us every day. You challenge us and teach us, and we’re so grateful for that!

For our centennial birthday, we’re throwing a surprise party—and the surprises are for you! So, consider 2018 a year-long party with you, our athletic training partners, as our invited guests. Look for launches, visits, giveaways, and events throughout the year. It’s all designed to thank you for giving us an amazing century, and since we feel like we’re just getting started, to help us prepare for the next 100 years of success!

So let’s get the party started! Since Chuck and Frank Cramer helped found the NATA in 1950, we think it’s only fitting this year to pay the registration fee for some athletic trainers who would like to attend the NATA 69th annual Clinical Symposium and Athletic Trainer Expo! It’s in New Orleans this year, from June 26-29. We’ll randomly select multiple names every month through June 10—so act now! Click here for details and to enter.

Whether or not you win a paid registration, trust us: you don’t want to miss this year’s NATA meeting.

Finally, make sure to follow us on Facebook and Twitter. Throughout the year, we’ll announce contests and giveaways in honor of our 100th year. You’ll only find out about these fun opportunities to get free Cramer stuff through these social media platforms. Don’t miss out!

The Cramer name is synonymous with athletic training, and we’re excited to be turning 100. We’re proud of our heritage and the profession it helped found, and it’s nice to take a moment and reflect on the remarkable evolution of athletic training since those early days when Frank and Chuck sold that liniment. Looking ahead feels great though, too. Our commitment to providing leadership and promoting the profession has never been stronger. Our dedication to helping every athletic trainer succeed is as fervent as ever. In fact, we’re just getting started. So here’s to the next 100 years!